Marketing Qualified Leads
Marketing-qualified leads have shown interest in your offerings through content, campaigns, or website activity and may be ready for further engagement.
Sales Qualified Leads
Sales-qualified leads show stronger buying intent and are ready for direct conversations with your sales team.
Inbound Leads
Inbound leads find you through search, referrals, or content and reach out with interest in your services.
Outbound Leads
Outbound leads are identified through targeted research and approached with relevant, personalized outreach.
Lead Types FAQs
What lead types are available?
Lead types can include inbound, outbound, qualified, exclusive, or shared prospects, depending on how they were sourced and vetted.
What are inbound leads?
Inbound leads contact your business after finding it through channels such as search, advertising, or referrals.
How do outbound leads work?
Outbound leads are identified through targeted outreach, giving your team a chance to start the conversation.
What makes a lead qualified?
Qualified leads match agreed criteria, such as location, interest, or readiness to consider a product or service.
What’s the difference between exclusive and shared leads?
Exclusive leads are provided to one buyer, while shared leads may be offered to multiple businesses.
Find Your Fit
Tell us which lead types fit your goals, and we’ll help you choose a next step.